OUR BRANDS

Discover Our Cherished Fashion Brands

We are incredibly proud of the exceptional brands that we have the privilege of showcasing in Sweden.
Our mission is straightforward: we aspire to dress women in a playful and feminine style.
Below is our exquisite portfolio.

Rut & Circle

Rut & Circle is a Swedish fashion brand that creates affordable clothing inspired by the latest international trends. The main idea is to be able to represent the modern woman at any stage of her life.
The collections include a wide range of clothing to your daily life, from an everyday t-shirt and a couple of denim to a fancy dress for a night out.
The collections aims to be fun, interesting and colorful, and are designed and created by our designers, partners, and ambassadors.
Website

Dry Lake

Dry Lake is all about the vibrant feeling when getting dressed up and ready for that special occasion. The party of the year, the festival or those never-ending summer nights.
Our collections will carry you effortlessly from daily work to events, through the week to weekend.
We are designing unique and expressive collections focusing on making our customers feel like their best self in flowing, feminine dresses 
Website

Noella

Inspired by the brave girl and the women who dare to be the first and stand out from the crowd.
In our selection of women's fashion clothing from Noella you will always be able to find a variety of beautiful dresses, both short dresses, but also long dresses.
In addition, Noella offers a beautiful selection of skirts, tops, blouses and knitted sweaters in beautiful colors.
Website